The Challenge: Faire wanted to recruit small business owners to their B2B platform. Our Solution: Highjam delivered cross channel activity in the leadup to and during a series of B2B trade shows. We secured prime OOH advertising space outside the events. We then provided early morning premium coffees for attendees of the B2B events in…
The Challenge: To mark the launch of Frankie & Benny’s new meatballs dish, they took on the UKs most famous meatballs – IKEA’s Swedish recipe. Across one weekend in October Frankie & Benny’s offered consumers ‘free meatballs’ in 19 restaurants across the country Our Solution: Highjam delivered the ‘on-the-ground activation’ with guerrilla promo teams who…
The Challenge: The Guardian needed to outsource all their event staff requirements to allow their HQ sales teams to focus on their day jobs Our Solution: Highjam recruited and trained a team of core staff for a variety of activations including instore sampling, event staff, commuter sampling at train stations, editorial stunts, sampling roadshows, subscription…
The Challenge: The Guardian business model is changing away from daily sales of the print format and towards a subscription revenue-generation model Our Solution: Highjam developed a programme of events where The Guardian could engage with their core target audience throughout the year. Negotiating site space bookings with event organisers to gain the maximum exposure…
The Challenge: Honest Burgers needed to create a buzz around new store openings and drive footfall into restaurants from nearby residents and workers Our Solution: Street Teams across London, Manchester, Cardiff, Liverpool and Bristol conducted local marketing activation to raise awareness of the new stores. Samples of Honest Burger’s delicious menu were distributed in local…
The Challenge: Mentos launched its new Cherry & Tropical Gum and wanted to drive trial among its key Gen Z audience. Our Solution: Our teams distributed sample packs from a branded vehicle with branded tote bags. Sampling took place to drive trial, increase product awareness and support video content which was being created with the…
The Challenge: Puerto de Indias is the first strawberry gin, which inspired a new category. Brand awareness was low and consumers were unsure of how to serve. Our Solution: Our teams hit the queue at Wimbledon. Using jet packs to deliver chilled sip samples, the team provided a garnish of strawberry, lime and lemon ensuring…
The Challenge: With over 50 stores and new franchises opening throughout the UK, Rush Hair needed to create a buzz around new store openings and drive bookings from nearby residents and workers Our Solution: Street Teams across the UK conducted local marketing activations to raise awareness of the new stores. Booking incentives were distributed in…
The challenge: Raise awareness of the mytaxi app in recently launched cities Our solution: We delivered a street team to raise awareness of the app launch in Derby and Leicester with supporting brand awareness in Nottingham. For 2 weeks consumers were offered an exclusive 50% discount by uniformed street teams who also executed a cookie…
The challenge: Drive brand awareness and seasonal sales across key account stores Our solution: HIGHJAM has been working with Buyagift.com since 2017, supporting seasonal sales drive initiatives in-store at Debenhams and John Lewis. HIGHJAM recruits and trains skilled brand ambassadors to engage with consumers and act as personal shopping assistants in their search for the…
