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The Guardian Subscriptions

Project Description

The Challenge:

The Guardian business model is changing away from daily sales of the print format and towards a subscription revenue-generation model

Our Solution: 

Highjam developed a programme of events where The Guardian could engage with their core target audience throughout the year.

Negotiating site space bookings with event organisers to gain the maximum exposure and coverage

We managed a bespoke, modular, branded rig that allows flexibility depending on the event environment and available footprint.

Brand Ambassadors were fully trained on sales procedures including card payment solutions and data collection.

Gift-with-purchase mechanics tailored to each event were employed to drive maximum sales and increase the ROI of the campaigns

Events & Locations included; Edinburgh Festival, Wimbledon Lawn Tennis Championships, London Fashion Week, Milan Fashion Week, Frieze Art Fair, The South Bank Centre, The O2, Wembley Stadium, The Rugby World Cup, Camp Bestival, Bestival, Isle of Wight Festival, WOMAD Festival, Wilderness, On Blackheath, The Big Feastival, Taste of London, Ludlow Food Festival, The Hay Festival of Literature & Arts, Festival No 6, The Big Ride, The London Marathon, National Trust, The Royal Parks, RHS Gardens, British Airports Authority, National Farmers Markets & Borough Market among many others.

Key Stats:

Over 200,000 consumers engaged on average each year. Over 15% increase in sales YOY

Project Details

Tags: Promotional, Sales & Event Staff, Sampling, Retail & Sales

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