Puerto de Indias is the first strawberry gin, which inspired a new category. Brand awareness was low and consumers were unsure of how to serve.
Our teams hit the queue at Wimbledon. Using jet packs to deliver chilled sip samples, the team provided a garnish of strawberry, lime and lemon ensuring a perfect serve each time.
Consumers were incentivised to create social content and tag the brand.
Whilst queuing consumers had plenty of dwell time to enjoy their sample, hear about the product and post on their socials.
Over 5k samples and verbal brand messages were delivered to Wimbledon Queuers during the championships. Earned Media extended the campaign’s reach to over 50k online views.
Tags: Promotional Sales and Event Staff, Sampling, Retail & Sales