Faire wanted to recruit small business owners to their B2B platform.
Highjam delivered cross channel activity in the leadup to and during a series of B2B trade shows. We secured prime OOH advertising space outside the events. We then provided early morning premium coffees for attendees of the B2B events in exchange for data capture. A premium and bespoke event rig was designed & produced for espresso distribution and product display
1.8 Million Out Of Home impressions. 12% conversion to new users. Subsequent roll out of the format across Europe.
Tags: Promotional Sales and Event Staff, Sampling, Retail & Sales