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Customer Engagement and 5 Top Benefits

Customer Engagement

As a customer experience agency, we know a thing or two about creating brand experiences to help our clients grow and thrive, but we also support our clients with developing and activating innovative customer engagement strategies to help retain loyal customers.

It used to be that just providing and promoting a quality product or service was enough, but we see more and more clients prioritising engagement given its ongoing influence on a customer’s purchasing decision.

So what is customer engagement?

Customer engagement is the way a company creates an ongoing relationship with its customers to foster brand loyalty.

How does this differ from customer experience?

Customer experience is an immersive touchpoint, it’s the interaction customers have with a company and the perceptions that are formed based on those interactions. Its everything from sales demonstrations in store to brand experiences at events. The results of which help drive awareness, sales, attract new customers, and encourage word of mouth.

5 benefits of a successful customer engagement strategy:

  • Increased sales
  • Improved customer relationships
  • Increased loyalty and customer retention
  • Helps identify growth opportunities through valuable data collection
  • Helps perfect purchase cycles

So what does customer engagement look like?

Customer engagement comes in many different forms, and here at Highjam we support our clients through creating and delivering tailored customer engagement campaigns that are right for them. Here a few of our services that we provide for our clients to drive customer engagement:

  • Sign up programs – add existing and new customers to loyalty programs
  • Host focus groups –  allow customers to contribute their views and opinions
  • Collect valuable insight via customer surveys
  • Create customer engagement focused social media campaigns
  • Encourage sign ups, app downloads and promote branded content i.e. podcasts and newsletters

If you would like to know more on how we can support your product or service with a customer engagement campaign get in touch via and we can set up a call.

Posted on May 15, 2024 in Featured, Highjam Views

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