With over 50 stores and new franchises opening throughout the UK, Rush Hair needed to create a buzz around new store openings and drive bookings from nearby residents and workers
Street Teams across the UK conducted local marketing activations to raise awareness of the new stores. Booking incentives were distributed in local high-footfall locations. Once engaged, consumers were given vouchers to incentivise customer bookings. Additional customer outreach was carried out by the staff to local businesses with bespoke offers.
On average 500 consumers were engaged with in each new store location with a 5% voucher redemption and booking rate
Tags: Promotional Sales and Event Staff