Honest Burgers needed to create a buzz around new store openings and drive footfall into restaurants from nearby residents and workers
Street Teams across London, Manchester, Cardiff, Liverpool and Bristol conducted local marketing activation to raise awareness of the new stores. Samples of Honest Burger’s delicious menu were distributed in local high-footfall locations. Once engaged, consumers were given vouchers to incentivise customer bookings. Additional customer outreach was carried out by the staff to local businesses with bespoke offers.
On average 1,000 consumers were engaged with in each location with a 20% voucher redemption rate
Tags: Promotional Sales and Event Staff, Sampling, Retail & Sales