Mentos launched its new Cherry & Tropical Gum and wanted to drive trial among its key Gen Z audience.
Our teams distributed sample packs from a branded vehicle with branded tote bags. Sampling took place to drive trial, increase product awareness and support video content which was being created with the talent Chunkz. Key London Hitsquadding locations including Broadway Market, Spitalfields and Boxpark were included in the sampling schedule.
Over 10k samples were distributed across key London locations. Feedback from the target audience was overwhelmingly positive
Tags: Promotional Sales and Event Staff, Sampling, Retail & Sales