HIGHJAM shortlisted at the FMBE Awards. We are thrilled to announce that we have been shortlisted for the Field Marketing and Brand Experience Awards for two prestigious awards. Now in its fifteenth year, the FMBE Awards celebrate the best field, brand experience and interactive digital work from around the world. It is therefore a great…
THE LATEST NEWS & VIEWS FROM HIGHJAM
The 4 Ps of marketing is a widely acknowledge and respected practice and has been since its conception in 1960. It is understood as a foundation of business marketing, focusing on four marketing elements– product, price, place and promotion, in which success is determined. The idea is simple; if you get these 4 fundamentals right,…
The project management triangle (or iron triangle as some know it) has been around since the 1950’s, and even with technological advances it still exists today. In brief, this model demonstrates that quality of work is determined by a projects budget and timescale. And that you can trade between two constraints but not three. For…
In the past few weeks we have seen Boris Johnson elected the new Tory leader and Prime Minister, the UK’s hottest day on record with a high of 38.7°c, tensions rise between the UK and Iran with a British oil tanker seized by Iran’s Revolutionary Guard, and Selfridges unveil it’s Christmas shop with 149 days…
Event activation is one of our many passions here at HIGHJAM. We’re experts at creating unique event experiences that attract consumers, generate engagement and maximise ROI. Whether it’s an exhibition display, immersive event, conference or corporate party, we can take on all or part of your project, from full event management to theming and stand…
Experiential marketing is all about creating a moment between a brand and potential consumers. It’s about making a consumer feel good about a brand and what that brand has to offer. This marketing strategy works on the emotive purchasing power of consumers, acknowledging that many individuals are consciously aware of the brands they are buying…
“Nearly nine million UK workers say they want to work flexibly but don’t have the options”¹. It’s Christmas 2018, and I’m back in the UK after a three year Far East stint in China. With my new baby in tow and my life packed tightly in lots of suitcases. Immediately I was face to face…
Here at HIGHJAM, we encourage every member of the team to grow their talents and undertake training that can benefit their careers. In addition to aiding the development of our own team, we welcome work experience placements from local colleges and higher education establishments. For the past two weeks, we have had the pleasure of…
Only a decade ago if you had spoken to a business director about their brand identity being impacted by social media networking you’d probably be laughed at. Today a presence on social platforms like Instagram, which has 700 million active monthly users, Twitter and Facebook can influencer consumer behaviour and connect with the online public…
A trade or consumer show is a hub of activity where you can meet customers, buyers, and a whole host of interested parties. To maximise the opportunity and get a good return on the time and money investment, make sure to plan effectively and put a strategy in place. Design your space to stand out…
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