Posts Tagged:Karma Cola

The Iron Triangle

The project management triangle (or iron triangle as some know it) has been around since the 1950’s, and even with technological advances it still exists today. In brief, this model demonstrates that quality of work is determined by a projects budget and timescale. And that you can trade between two constraints but not three. For…

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How to activate a successful instore sampling campaign

Many of our clients are FMCG brands who retail in grocery stores. We regularly activate in-store sampling campaigns and promotions for them to drive trial, incremental sales and long term brand loyalty. Having completed over a thousand in-store activations over the years we want to share our key tips for activating a successful in-store project…

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