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5 tips for creating Shopper Experiences that deliver results

Competition in the retail industry is fiercer than ever. Between new ecommerce sites popping up and the rise of subscription services, consumers have plenty of choices when it comes to where and when they spend their time and money. To stay competitive, you need to give shoppers compelling reasons to purchase in such busy retail…

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Working on workplace wellness

Looking after your mental health & wellness in the workplace, as well as your employees’, is a hot topic at the moment, and rightly so. It is certainly more talked about now than it ever has been, and awareness of the impact that everyday life can have on individuals is growing. I’m sure we’ve all…

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Focus. How to get it and how to keep it

Focus. It’s something that is a requirement (at least to some degree) in every single job out there. It is almost expected to be a natural ability, one that is often overlooked as a skill that requires honing. How often do we feel that despite our surroundings, or anything else going on in our heads,…

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We’ve been shortlisted!

HIGHJAM shortlisted at the FMBE Awards. We are thrilled to announce that we have been shortlisted for the Field Marketing and Brand Experience Awards for two prestigious awards. Now in its fifteenth year, the FMBE Awards celebrate the best field, brand experience and interactive digital work from around the world. It is therefore a great…

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The ever-evolving consumer journey

The 4 Ps of marketing is a widely acknowledge and respected practice and has been since its conception in 1960. It is understood as a foundation of business marketing, focusing on four marketing elements– product, price, place and promotion, in which success is determined. The idea is simple; if you get these 4 fundamentals right,…

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The Iron Triangle

The project management triangle (or iron triangle as some know it) has been around since the 1950’s, and even with technological advances it still exists today. In brief, this model demonstrates that quality of work is determined by a projects budget and timescale. And that you can trade between two constraints but not three. For…

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What’s been happening in July?

In the past few weeks we have seen Boris Johnson elected the new Tory leader and Prime Minister, the UK’s hottest day on record with a high of 38.7°c, tensions rise between the UK and Iran with a British oil tanker seized by Iran’s Revolutionary Guard, and Selfridges unveil it’s Christmas shop with 149 days…

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Team building events tailored for you

Event activation is one of our many passions here at HIGHJAM. We’re experts at creating unique event experiences that attract consumers, generate engagement and maximise ROI. Whether it’s an exhibition display, immersive event, conference or corporate party, we can take on all or part of your project, from full event management to theming and stand…

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Creating an Experience

Experiential marketing is all about creating a moment between a brand and potential consumers. It’s about making a consumer feel good about a brand and what that brand has to offer. This marketing strategy works on the emotive purchasing power of consumers, acknowledging that many individuals are consciously aware of the brands they are buying…

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Flex it for a full life

“Nearly nine million UK workers say they want to work flexibly but don’t have the options”¹. It’s Christmas 2018, and I’m back in the UK after a three year Far East stint in China. With my new baby in tow and my life packed tightly in lots of suitcases. Immediately I was face to face…

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