lang="en-US" > Product sampling campaign hits London’s sweet spot! » HIGHJAM » Experiential and Promotional Marketing Agency

Product sampling campaign hits London’s sweet spot!

Product sampling team Branded Van

Our product sampling teams hit busy hotspots

The confectionery brand Mentos brought smiles to thousands of Londoners’ faces this summer by handing out samples of its much-loved sugar-free sweets.

Our sampling teams hit high footfall areas of Central London during peak commuter hours with our branded sampling van.

As well as the element of surprise and delight the consumers were educated all about the benefits of sugar-free sweets. Consumer feedback relating to the new flavours was captured.

These products were not restricted under the new HFSS guidelines. However guerrilla product sampling remains an option for HFSS products.

If you would like to discuss how we can help activate a product sampling campaign for your brand, please get in touch via

Posted on October 4, 2021 in Featured, Highjam News

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We are HIGHJAM. An award-winning Experiential and Promotional Marketing agency. We create memorable experiences that connect brands with their audience, generating awareness and influencing behaviour.

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