lang="en-US" > highjamuser | Highjam

Author Archive:

VirtualEvents

Hosting Virtual Events… our Top Tips and Best Practices

Creating a virtual event might seem daunting, but in reality, with a few tips and best practice rules they can be used and mastered by even the smallest brand to make an impact in this new normal. But what type of virtual event should you host? They come in all shapes and sizes, so brands…

Read More →

How to create COVID secure sampling campaigns

Since lockdown we’ve been working closely with our clients to change the way we deliver sampling campaigns. As we’ve re-started our face-to-face marketing campaigns we‘ve had to make several changes to ensure our promotional staff, consumers and our partner venue’s staff are all kept safe. Some of the measures we’ve put in place are: PPE…

Read More →

The MAAG evolve into The Alliance of Independent Agencies

The Marketing Agencies Action Group (MAAG) have announced its evolution into the Alliance of Independent Agencies (The Alliance), as part of an extensive restructure.  The Alliance exists to represent and celebrate the thriving independent agency community and place it and those that work in it at the heart of the rapidly evolving entrepreneurial creative economy.…

Read More →

Highjam drink to Suivie win

HIGHJAM has been appointed to activate a UK consumer engagement program for Swiss-Brazilian drink Suívie Jabuticaba. Made from the nutritious Jabuticaba berry (Brazil’s best kept secret!) along with Swiss apples, mountain water and ginger it’s the one and only product on the market made with this unique berry. Our plans to increase awareness and trial…

Read More →

Non Contact Sampling Opportunities

As we enter the recovery phase of the Covid crisis, its only natural for marketing teams to re-appraise existing plans and consider their options with how to engage potential customers face to face with their products. Either through product sampling or demonstrations. Pre-Covid, options were simple. Product Sampling and Demonstrations could take place in various…

Read More →

Creating the right social presence

The early part of 2020 saw huge changes in the way we choose our products and consume our media. Social media usage is up 30%, online spend is up 25% and we’re searching online for inspiration for all sorts of lockdown activities (‘Brilliant banana bread’ was the most searched for recipe in the UK during…

Read More →

Tips for Successful Digital Content Marketing

It’s no secret that the Experiential and Events industry has been hit hard by the Covid-19 crisis. Whilst some brands quickly adapted and moved plans online with creative content and virtual events, others postponed activity and wait for when live experiences and consumer face to face engagement can begin again. There is no right or…

Read More →

Five top tips for all budding entrepreneurs

You may think that now is not the time to inspire entrepreneurs, but if not now, when? Our aim at Highjam is to always share and inspire our lovely readers with tips, trends and ideas within our industry. So we want to focus now on some of you that are thinking of going out on…

Read More →

How to reach business professionals to promote your brand or product

Office sampling, office demonstrations or office based Experiential campaigns are one of the most successful ways of getting your brand in front of a significant number of business professionals. This environment provides the time to really engage your audience with a tailored, uninterrupted experience that is relevant to them. Whether it is a desk drop-off,…

Read More →

Call us Cupid…

Single? Taken? Swiping on the regular? It’s Valentine’s day and here at Highjam we’ve got the run down on some of the best, weirdest and most romantic events, pop ups and campaigns happening this week. ‘Tis the season for speed dating! Starting with fast food restaurant chain Leon, who are offering an evening of wining…

Read More →

Back to Top