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Posts Tagged:instore sampling

How to create COVID secure sampling campaigns

Since lockdown we’ve been working closely with our clients to change the way we deliver sampling campaigns. As we’ve re-started our face-to-face marketing campaigns we‘ve had to make several changes to ensure our promotional staff, consumers and our partner venue’s staff are all kept safe. Some of the measures we’ve put in place are: PPE…

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How to activate a successful instore sampling campaign

Many of our clients are FMCG brands who retail in grocery stores. We regularly activate in-store sampling campaigns and promotions for them to drive trial, incremental sales and long term brand loyalty. Having completed over a thousand in-store activations over the years we want to share our key tips for activating a successful in-store project…

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