We know… It can feel like a huge missed opportunity to leave out active selling during your promotional marketing campaign. What if people want to buy, there and then, and you don’t have any stock to sell?! Often, we would agree! Combining brand promotion with face-to-face selling is a tried and tested win! However, there are many environments where servicing your consumers with memorable brand experiences purely for their benefit will lead to a more lasting impression and create potential for more significant financial engagement with your brand in the future. Spark their curiosity, leave them wanting more and ensure the pathways are open to the consumers coming back to find you!