Posts Tagged:sampling

Alive! Appoint Highjam

It’s been a busy start to 2017 here at Highjam, with several new client wins including the leading Multi-vitamin and mineral brand Alive! Alive! appointed us to implement a London-based sampling campaign to drive brand awareness and trial at a time when their consumers would be most receptive to sampling their product. Alive! offer a…

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Street Team Marketing

Planning an effective street team campaign that delivers strong return on investment can be challenging, but if done well can increase product sales and/or footfall to stores. Highjam have recently worked with brands such as POD Food, Urban Fruit, Alive! Vitamins and cosmetics brand 3INA, implementing street teams to raise their brands profile and ultimately…

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Office Sampling Experts

We’ve spent over 5 years developing a UK wide office database, cultivating relationships with enablers that range from small influencer media agencies to large scale businesses. Our team have completed office sampling campaigns for brands such as Grazia, British Airways, Walkers and most recently, Urban Fruit who appointed Highjam to implement an office sampling campaign…

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How to activate a successful instore sampling campaign

Many of our clients are FMCG brands who retail in grocery stores. We regularly activate in-store sampling campaigns and promotions for them to drive trial, incremental sales and long term brand loyalty. Having completed over a thousand in-store activations over the years we want to share our key tips for activating a successful in-store project…

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#Queenat90: Our round up of how brands celebrated

A wobbly, edible palace, flower crowns, and a lot of red, white and blue; here’s our pick of the brands who have been getting creative in celebration of her majesty’s 90th birthday over the past few months. PG Tips took the opportunity to showcase their support by creating a huge PG Tips monkey installation. The…

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3 Easy Steps to Street Sampling Success

There really is no better way to influence consumers than putting your product in their hand, allowing them to feel, smell or taste it and leave them wanting more. Increasingly, brands are harnessing the power of sampling to generate interest in a product launch or reach new customers. But product sampling can be tricky to…

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Music Festivals on our radar for 2016…

2016 looks to be another great year for the UK music festival scene. But which one to go to with so much choice? Every year we plan festival tours for our clients, taking the time to recommend the right ones for their brand. With activations ranging from festival food trucks and festival sampling to fully…

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Top 5 reasons why brands should create a festival experience

Roughly 3.5 million people attended music festivals in the UK. With such large numbers attending each festival, brands can reach high volumes of potential customers in one place Festival goers are away from home and their everyday routine. They are up for trying new things and tasting new products in a social and fun environment…

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Taste of Summer!

After a mini heatwave throughout July, I think we can declare that summer has finally arrived. We’ve been cooling off with fans in the office, but one treat we keep reaching for is Claudi & Fin lollies. In the run up to summer we have just completed a successful Waitrose sampling tour. This was the perfect…

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