Walkers University Tour

Engage student audiences across the UK through a fun, high-energy activation that combined product sampling, participation and rewards while encouraging purchase.

An interactive Walkers Penalty Shoot-Out brought the brand to life across a nationwide university tour. Highjam selected, booked and scheduled universities with activity supported by energetic sampling teams who created a buzz across each campus. Highjam managed the full logistics operation, from client warehouse stock through to delivery at each location, while the core Walkers range was sampled and students were incentivised to purchase through the Yoyo app.