Naked Juice @ Universities

The Challenge:

PepsiCo wanted to engage and sample Naked Juice to student audiences in a fun and exciting way, as well as reward them with samples and prizes.

Our Solution:

We designed and built a fun and engaging Naked Juice Batak Game. Highjam selected, booked and scheduled Universities across the UK including Middlesex, De Montford, Bournemouth, Oxford Brookes, Brunel & Northumbria (amongst other places). Chilled stock management from client warehouse to sampling location was delivered by Highjam. Our sampling teams created hype around the campus and students queued to take part in the activation with many filming and posting on socials. Students were incentivised to purchase using the Yoyo app.

Key Stats:

• Over 15k students took part in the activation and 28% of participants went on to buy using the in-app promotion