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Suivie

Project Description

The Challenge

Raise the profile of new health drink Suivie Jabuticaba to UK shoppers with a social media campaign

Our Solution

To create new engaging UK based content to use across Suivie’s own social platforms and that of several selected influencers. Content was created via 3 routes:

  1. Design and implementation of a consumer competition hosted on Instagram
  2. Branded content creation via a London based photoshoot
  3. Influencers own content using product and brand gifts

Highjam fully managed the photoshoot, from model selection to Art Direction and photography. As well as all Influencer liaison –shortlisting two influencers to take part from our in house database, and all competition management and prize fulfilment

Results

Over 1,000 new social media followers

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