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Lizi’s Granola

Lizis Door Drops

Project Description

The Challenge:
Lizi’s Granola needed a versatile, highly targeted, and effective sampling alternative to reach their consumers during the Covid 19 crisis.

Our Solution:
To engage and sample to the target audience we deployed teams of Brand Ambassadors to deliver personalised door drops to a selection of London Boroughs using household insight data to increase the effectiveness and efficiency of the campaign.
Our teams of Ambassadors sampled directly to the target audience during key timeframes for consideration to consume/purchase.
HIGHJAM managed all H&S processes and stock logistics, including production of bespoke sampling kit including branded uniform and PPE.

Key Stats:
100% compliance and positive feedback received

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