Sky Witness Influencer Outreach

Build awareness of Sky Witness’ Join the Entourage campaign by creating a memorable influencer gifting experience designed to generate social engagement and extend campaign reach.

As part of the Join the Entourage campaign, Highjam designed and delivered personalised gift cases to 35 influencers, creating a bespoke experience designed to encourage social sharing with their audiences. Highjam managed the project end-to-end, from developing the gifting mechanic and sourcing products through to production, personalisation and direct distribution. The result was a considered influencer outreach programme that brought the campaign to life beyond traditional media and gave creators a tangible brand experience to share with their followers.