Bavaria 0.0% Train Station Sampling

Drive awareness and product trial of Bavaria 0.0% among commuters through targeted guerrilla sampling in high-footfall mainline train stations across Manchester and Birmingham.

The Bavaria 0.0% sampling activation was efficiently rolled out across Manchester and Birmingham train stations, with a dedicated team managing high-volume commuter engagement. Chilled cans were sampled alongside leafleting and competition sign-ups, with voucher incentives encouraging further interaction. Branded dump bins created a strong and consistent presence across both locations, while Highjam’s end-to-end management ensured stock, kit, staffing and on-site delivery were coordinated seamlessly throughout the campaign.