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Nakd

Project Description

The challenge:
Create a sampling stunt to coincide with Out of Home, TV and PR activities to highlight new brand messaging

Our solution:
We created a two-day, high-impact sampling stunt in London and Manchester, offering commuters the chance to sample the full range of Nakd bars. This included creative design of the ‘Nakd Mind Blown’ sampling truck to drive brand awareness and stand out from the crowd in busy environments. Actors had wild hair and brightly coloured faces, creating a visual connection to the TV advert. Our teams targeted morning and lunch-time commuters, tapping into the consumer base at the right time.

Key stats:
– Over 60k consumers reached
– Over 50k samples distributed

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