We facilitated Pure Leaf’s debut activation at London Coffee Festival. We created an innovation tradeshow stand which included an ‘Experience Board’ to engage consumers with the ingredients and educate them about their provenance.
A full sensory experience was created, including the stand design and materials reflecting the natural elements of the product, and the use of essential oils.
Our outgoing and confident Brand Ambassadors sampled 1.5k samples across the tradeshow activity.
Daily reports allowed detailed feedback to client of consumer experience and sampling success.
Tags: Events & Experiences, Promotional, Sales & Event Staff, Sampling, Retail & Sales