Freshers’ Week is an important, effective channel for Medical Protection Society to gain new member sign ups. To reach their audience in 2020 during the Covid crisis they appointed Highjam to create social content and host a number of virtual events to reach the medical student population.
To engage the target audience, we planned and activated a programme of brand experience engagements with 30 Medical and Dental Universities across the UK. The campaign included: social media outreach, virtual events, event sponsorship, digital advertising, halls of residence door drops, email newsletters and street team engagements. Highjam managed all relationships, leveraging all opportunities for each University to maximise the reach of the campaign.
Avg. over 80% of medical and dental fresher students per University signed up to become members