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Urban Fruit Hitsquadding

Project Description

The Challenge:

  • Product Sampling during launch phase
  • Increase brand awareness of Urban Fruit snacks
  • Drive purchase of product in key retailers

Our Solution:

Highjam executed a mass sampling activity during launch phase of the new product.

We recommended a schedule of high footfall commuter locations throughout UK using our 20+ years experience of guerilla product sampling.

Our staffing team selected high-energy core team of Brand Ambassadors and Event Managers to work on consumer engagement events throughout the brand’s marketing calendar.

We produced eye-catching, bright sampling containers and uniforms which created stand-out in the busy commuter locations.

Alongside free product trial, commuters were given money-off coupons to drive into retailers and provide measurable ROI for the campaign.

Key Stats:

  • Over 250k samples distributed throughout UK sampling locations

Project Details

Tags: Promotional, Sales & Event Staff, Sampling, Retail & Sales

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