Highjam executed a mass sampling activity during launch phase of the new product.
We recommended a schedule of high footfall commuter locations throughout UK using our 20+ years experience of guerilla product sampling.
Our staffing team selected high-energy core team of Brand Ambassadors and Event Managers to work on consumer engagement events throughout the brand’s marketing calendar.
We produced eye-catching, bright sampling containers and uniforms which created stand-out in the busy commuter locations.
Alongside free product trial, commuters were given money-off coupons to drive into retailers and provide measurable ROI for the campaign.
Tags: Promotional, Sales & Event Staff, Sampling, Retail & Sales