Pizza Express Sampling in Offices

The Challenge:

Pizza Express were launching their iconic Salad Dressing for sale in supermarkets so consumers can enjoy at home. They wanted to remind consumers of the delicious taste and let consumers know where they could buy the product to enjoy at home.

Our Solution:

We targeted commuters, workplaces and lunchtime hotspots, distributing single serve sample packs to as many people as possible. Our trained sampling teams introduced the product to new consumers along with key verbal messaging and information about closest stockists. The mobile kit allowed the sampling teams to access all offices and take the treats directly to our target audience’s desks.

Key Stats:

• Over 20k samples were distributed along with key messages and drive to purchase.