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Claudi & Fin Fro Yo @ Offices

Project Description

The Challenge:

Claudi & Fin Frozen Yoghurt wanted to introduce their healthy Frozen Yoghurt to new consumers during the keys summer sales months.

Our Solution:

We booked and scheduled the best offices for them. Our trained sampling teams introduced the product to new consumers along with key verbal messaging and sales incentive coupons. The mobile kit allowed the sampling teams to access all offices and take the treats directly to our target audience’s desks.

Key Stats:

– Employees in a variety of offices were sampled including Time Out, Shortlist Media (Stylist Magazine), Grey, Time Inc, Ballymore, Bauer Radio, iProspect, Arcadia and Bloomsbury Publishing

Project Details


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