Doritos wanted to engage student audiences in a fun and exciting way as well as reward them with samples and prizes.
We designed and built a Doritos Cyclone Challenge kit that travelled around Universities across the UK including Sussex, Salford, Brunel, Northumbria, Bedford, Middlesex, Bournemouth (amongst other places). All universities were booked and scheduled. Sampling teams created hype around the campus and students queued to take part in the activation with many filming and posting on socials.
– Over 10k students took part in the activation and over 1,500 prizes were distributed
Tags: Events & Experiences, Promotional Sales and Event Staff, Sampling, Retail & Sales