Alive Vitamins

The Challenge:

Alive Vitamins wanted to introduce their product to new users, communicate the product benefits and drive to purchase

Our Solution:

Teams of brand ambassadors hit the streets to deliver samples of the product to commuters at busy train and tube stations. All routes and locations were planned to drive consumers to key retailers. A mobile kit was designed and used to ensure we could reach as many consumers as possible. All consumers received their sample alongside verbal product messages delivered with boundless energy!

Key Stats:

– Over 95,000 samples distributed