SAGE SUMMIT EXPERIENTIAL

Project Description

To raise awareness of the Sage Summit UK, Highjam were appointed by Sage to drive registrations and showcase Sage’s range of products to their target audience
To maximise the reach and impact of the experience we designed and built an interactive stand to tour London mainline stations.

To encourage dwell time at the station and to encourage participation we offered passing commuters complimentary barista made coffees and mobile charging stations.
Once engaged our trained staff showcased Sage products and took onsite registrations for prospects to attend Sage Summit UK.

Results
15,000 consumer interactions each day resulting in 550 direct registrations and 360 delayed registrations, an overall conversion of 6% each day

Project Details

Client: SAGE

Tags: Experiential & Pop Ups

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