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Buyagift

Project Description

The challenge:
Drive brand awareness and seasonal sales across key account stores
Our solution:
HIGHJAM has been working with Buyagift.com since 2017, supporting seasonal sales drive initiatives in-store at Debenhams and John Lewis. HIGHJAM recruits and trains skilled brand ambassadors to engage with consumers and act as personal shopping assistants in their search for the perfect Christmas present, using the buyagift.com portfolio of Smartbox and Red Letter Day experiences. Brand ambassadors also help merchandise the products in-store, further emphasising the brand exposure.
Key stats:
– 228% increase in YoY sales
– 99% staff compliance rate
Testimonial:
“HIGHJAM took full ownership of activity and made constructive suggestions from our initial brief on how to best evolve and take on board key learns from previous activities. Having met some of the ambassador teams in store, they really embodied our brands and offered detailed and genuine product knowledge” – Paul Murch, Merchandising Manager – Retail, buyagift.com

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