Blue Diamond

Project Description

The Challenge:
Blue Diamond wanted to demonstrate how Almond Breeze Unsweetened could be used in Healthy Twists recipes during Balance London.
Our Solution:
HIGHJAM created a Californian café with minimalist interior and display windows overlooking the almond orchards. Visitors could make use of the toppings station for smoothies served in eco-friendly disposable bowls, as well as use the flat-lay studio table to capture their smoothie creation and enter Blue Diamond’s social media competition. Staff also hosted masterclasses on how to make Bircher Muesli.
Key Results:
– 5,200 interactions
– 100% of visitors said they would tell a friend about Almond Breeze following the experience
Testimonial:
“The HIGHJAM team were wonderful to work with, taking control of the project from briefing, allowing us to be hand-off and manage the day-to-day. The event was executed to a high standard, and we received many comments about the great visual display but also the highly professional BA’s running the stand!” – Pete Sullivan, European Marketing Manager, Blue Diamond

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