Sage Waterloo Station Experiential Pop-Up

Raise awareness of Sage’s finance package, demonstrate the product to new users and drive sign-ups through a high-impact experiential activation in a busy commuter environment.

The Sage experiential pop-up brought the brand to life within Waterloo Station, creating an engaging environment focused on product demos, data capture and sign-ups. Free barista-made coffee and phone charging stations encouraged dwell time, giving the trained team more opportunities to introduce Sage’s key messages and register consumers via tablets. Highjam recruited the team based on brand fit and previous product experience, supported by full product training to ensure confident engagement with a professional audience.