Monica Vinader Retail Support

Build awareness of Monica Vinader at key sales periods to drive footfall to stores, and encourage consumers to engage with the brand.

Highjam delivered a series of high street events across the UK to direct consumers towards Monica Vinader stores. From branded vehicles to pop up stalls. A cohesive team presence helped attract attention and create a premium, recognisable experience. Though positioning the activations close to stores we encouraged immediate footfall, with stores reporting an increase in visitors during the campaign.