Project Description

The Challenge:

Create a programme of brand experiences to support local store launches, engage with potential Itsu shoppers and bring the brand’s ‘Eat Beautiful’ philosophy to life.

Our Solution:

HIGHJAM has worked with Itsu since 2011 and for each store, a variety of environments are visited to ensure all target consumer groups are reached, driving maximum store footfall. We also conduct a rigorous casting programme to select the perfect team. Our teams hand out free samples and vouchers in the high footfall areas around new stores to drive footfall, create excitement and drive customers into the newly launched stores.

Key Stats:

On average our activity resulted in a 40% increase in store footfall with 25% of store vouchers being redeemed.

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