Raise brand awareness of the newly launched Gazpacho product by Alvalle.
HIGHJAM ran an in-store sampling programme focusing on the client’s key accounts during the launch period. A bespoke sampling station was built to fit with retailer guidelines and the brand look and feel, creating a highly visible presence. The unit was built to work flexibly in-store or in outside locations.
A core team of brand ambassadors were recruited and trained on the key product messages.
– Unit sales increasing by 300% immediately after the campaign.
– Alvalle outperformed the rest of its category, climbing to #1 in the Premium Juicing category.