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Create a guerrilla sampling campaign which drives brand engagement
We delivered a summer sampling campaign in collaboration with African drumming group, One Drum. Targeting captive areas at lunchtime, One Drum performance included drumming, juggling and fire-breathing which created an engaging spectacle, attracted a large crowd and allowed our brand ambassadors to distribute large numbers of product samples.
Over 2,000 cans distributed within 1.5 hour sampling period