Exciting news for us here at Highjam. Leading outdoor clothing and equipment brand Berghaus have appointed us to activate a consumer engagement campaign following a competitive pitch.
The appointment comes at a pivotal time for us as we expand our offering to include social and branded content.
Company Director, Kate Roche says “We’re delighted to be working with Berghaus on this exciting campaign and to support them with their consumer engagement plans. Our passion and expertise in Live Events and Experiential Marketing alongside our ability to create high quality branded content resulted in a strong fit to brief.
The concept was born from Berghaus’s desire to go against the grain this Black Friday / Cyber Weekend and to encourage fans to embrace their love of the outdoors instead of following the usual “sale” culture trend. And so The Get Out Game was born…
She continues “We have created a strong social, online and print program to pre-promote the event and encourage both existing and new fans to sign up and take part. To ensure the event was as inclusive as possible and had national appeal, we are hosting the Live Events across England, Wales and Scotland to encourage as many people as possible to take part and get outside this Cyber Saturday.
Our love of the Berghaus brand and our passion for what they stand for with this campaign makes for a brilliant partnership. We’re very excited about this event and in helping Berghaus get their message out far and wide in the upcoming months”
To find out more about the Get Out Game and to take part http://www.berghaus.com/getout.html
#TheGetOutGame Find the Flag. Earn the Reward.
For updates about The Get Out Game and for the chance to win some instant prizes follow the Berghaus social feeds:
- Twitter: https://twitter.com/TheRealBerghaus
- Facebook: https://www.facebook.com/berghaus
- Instagram: https://www.instagram.com/berghausofficial
For more information about how Highjam can help your brand get in touch with Kate to discuss potential opportunities – email@example.com / 020 7407 8913