Top 5 reasons why brands should create a festival experience

1. Roughly 3.5 million people attended music festivals in the UK. With such large numbers attending each festival, brands can reach high volumes of potential customers in one place

2. Festival goers are away from home and their everyday routine. They are up for trying new things and tasting new products in a social and fun environment

3. Aligning with festivals provides great content and increased PR exposure as brands are promoted via the festivals various platforms

4. This environment provides long dwell times for brands to engage with potential customers, resulting in high brand recall

5. Festival goers spend on average £90 on food & drink at each festival – equating to £315 million each year. This is the 2nd biggest expense after the ticket price. With such a high spend it’s a great place for brands to retail to potential customers

These five facts speak for themselves, festival samping is a great way to boost brand exposure. This year we have taken brands to Camp Bestival, Boardmasters and Sundown, if you would like a similar campaign for your brand please contact Sam at samantha@highjam.co.uk