Posts Tagged:social

How to use social media to promote your company

Only a decade ago if you had spoken to a business director about their brand identity being impacted by social media networking you’d probably be laughed at. Today a presence on social platforms like Instagram, which has 700 million active monthly users, Twitter and Facebook can influencer consumer behaviour and connect with the online public…

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Experiential and social – a match made in heaven

Today’s digital era has enabled consumers to easily access information and share content, amplifying their views on people, products and brands, to anyone that will listen. This increase in consumer power has put consumer-focused products and consumer engagement on brands’ radar. Consumer engagement can be achieved offline through activities such as live brand experiences, festival…

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