Only a decade ago if you had spoken to a business director about their brand identity being impacted by social media networking you’d probably be laughed at. Today a presence on social platforms like Instagram, which has 700 million active monthly users, Twitter and Facebook can influencer consumer behaviour and connect with the online public…
Posts Tagged:Experiential
A trade or consumer show is a hub of activity where you can meet customers, buyers, and a whole host of interested parties. To maximise the opportunity and get a good return on the time and money investment, make sure to plan effectively and put a strategy in place. Design your space to stand out…
Single? Taken? Swiping on the regular? It’s Valentine’s day and here at Highjam we’ve got the run down on some of the best, weirdest and most romantic events, pop ups and campaigns happening this week. ‘Tis the season for speed dating! Starting with fast food restaurant chain Leon, who are offering an evening of wining…
Last night, team Highjam went along to the annual The IPM Awards to celebrate and recognise the creativity and effectiveness of promotional marketing campaigns over the last year. We had entered our campaign The Get Out Game by Berghaus into two categories; ‘Best Use Of Social Media Channels’ and ‘Small Budget Campaign’ so had a…
It’s been a busy start to 2017 here at Highjam, with several new client wins including the leading Multi-vitamin and mineral brand Alive! Alive! appointed us to implement a London-based sampling campaign to drive brand awareness and trial at a time when their consumers would be most receptive to sampling their product. Alive! offer a…
Planning an effective street team campaign that delivers strong return on investment can be challenging, but if done well can increase product sales and/or footfall to stores. Highjam have recently worked with brands such as POD Food, Urban Fruit, Alive! Vitamins and cosmetics brand 3INA, implementing street teams to raise their brands profile and ultimately…
We’ve spent over 5 years developing a UK wide office database, cultivating relationships with enablers that range from small influencer media agencies to large scale businesses. Our team have completed office sampling campaigns for brands such as Grazia, British Airways, Walkers and most recently, Urban Fruit who appointed Highjam to implement an office sampling campaign…
In order to maximise your brands exposure at an event or an exhibition, it is crucial you have the correct representation. Your success at the show depends on the people at your stand interacting with the public. For this reason, you might consider using specialist trained promotional staff who have proven knowledge generating footfall, communicating…
Exciting news for us here at Highjam. Leading outdoor clothing and equipment brand Berghaus have appointed us to activate a consumer engagement campaign following a competitive pitch. The appointment comes at a pivotal time for us as we expand our offering to include social and branded content. Company Director, Kate Roche says “We’re delighted to be…
Many of our clients are FMCG brands who retail in grocery stores. We regularly activate in-store sampling campaigns and promotions for them to drive trial, incremental sales and long term brand loyalty. Having completed over a thousand in-store activations over the years we want to share our key tips for activating a successful in-store project…
