Posts Tagged:Experiential Marketing

How to plan for a successful exhibition

A trade or consumer show is a hub of activity where you can meet customers, buyers, and a whole host of interested parties. To maximise the opportunity and get a good return on the time and money investment, make sure to plan effectively and put a strategy in place. Design your space to stand out…

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Street Team Marketing

Planning an effective street team campaign that delivers strong return on investment can be challenging, but if done well can increase product sales and/or footfall to stores. Highjam have recently worked with brands such as POD Food, Urban Fruit, Alive! Vitamins and cosmetics brand 3INA, implementing street teams to raise their brands profile and ultimately…

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Berghaus hire Highjam

Exciting news for us here at Highjam. Leading outdoor clothing and equipment brand Berghaus have appointed us to activate a consumer engagement campaign following a competitive pitch. The appointment comes at a pivotal time for us as we expand our offering to include social and branded content. Company Director, Kate Roche says “We’re delighted to be…

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How to activate a successful instore sampling campaign

Many of our clients are FMCG brands who retail in grocery stores. We regularly activate in-store sampling campaigns and promotions for them to drive trial, incremental sales and long term brand loyalty. Having completed over a thousand in-store activations over the years we want to share our key tips for activating a successful in-store project…

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#Queenat90: Our round up of how brands celebrated

A wobbly, edible palace, flower crowns, and a lot of red, white and blue; here’s our pick of the brands who have been getting creative in celebration of her majesty’s 90th birthday over the past few months. PG Tips took the opportunity to showcase their support by creating a huge PG Tips monkey installation. The…

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Experiential and social – a match made in heaven

Today’s digital era has enabled consumers to easily access information and share content, amplifying their views on people, products and brands, to anyone that will listen. This increase in consumer power has put consumer-focused products and consumer engagement on brands’ radar. Consumer engagement can be achieved offline through activities such as live brand experiences, festival…

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5 London Pop Ups and Immersive Events you need to visit

  Goosebumps Alive Immersive Theatre Experience If you were a 90’s kid, you’ll no doubt remember the spooky ‘Goosebumps’ series by R.L.Stine. Well, now you’re an adult you’ll be pleased to hear the series is back to scare you lifeless once again…with added swearing, and significantly more booze! ‘Goosebumps Alive’ is an immersive theatre experience…

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3 Experiential Marketing Campaigns you need to know about

Experiential Marketing has been dubbed by many as one of the most successful way of establishing brands and creating excitement around new product launches. Increasingly, we have seen the term being thrown around alongside buzz words such as ‘brand activation’ and ‘live brand experience’. But ultimately the idea at the core of these terms, and…

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