Posts Tagged:consumer engagement

How to use social media to promote your company

Only a decade ago if you had spoken to a business director about their brand identity being impacted by social media networking you’d probably be laughed at. Today a presence on social platforms like Instagram, which has 700 million active monthly users, Twitter and Facebook can influencer consumer behaviour and connect with the online public…

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How to plan for a successful exhibition

A trade or consumer show is a hub of activity where you can meet customers, buyers, and a whole host of interested parties. To maximise the opportunity and get a good return on the time and money investment, make sure to plan effectively and put a strategy in place. Design your space to stand out…

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Alive! Appoint Highjam

It’s been a busy start to 2017 here at Highjam, with several new client wins including the leading Multi-vitamin and mineral brand Alive! Alive! appointed us to implement a London-based sampling campaign to drive brand awareness and trial at a time when their consumers would be most receptive to sampling their product. Alive! offer a…

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Street Team Marketing

Planning an effective street team campaign that delivers strong return on investment can be challenging, but if done well can increase product sales and/or footfall to stores. Highjam have recently worked with brands such as POD Food, Urban Fruit, Alive! Vitamins and cosmetics brand 3INA, implementing street teams to raise their brands profile and ultimately…

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Use experienced Exhibition and Event Staff to boost ROI

In order to maximise your brands exposure at an event or an exhibition, it is crucial you have the correct representation. Your success at the show depends on the people at your stand interacting with the public. For this reason, you might consider using specialist trained promotional staff who have proven knowledge generating footfall, communicating…

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Berghaus hire Highjam

Exciting news for us here at Highjam. Leading outdoor clothing and equipment brand Berghaus have appointed us to activate a consumer engagement campaign following a competitive pitch. The appointment comes at a pivotal time for us as we expand our offering to include social and branded content. Company Director, Kate Roche says “We’re delighted to be…

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#Queenat90: Our round up of how brands celebrated

A wobbly, edible palace, flower crowns, and a lot of red, white and blue; here’s our pick of the brands who have been getting creative in celebration of her majesty’s 90th birthday over the past few months. PG Tips took the opportunity to showcase their support by creating a huge PG Tips monkey installation. The…

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Experiential and social – a match made in heaven

Today’s digital era has enabled consumers to easily access information and share content, amplifying their views on people, products and brands, to anyone that will listen. This increase in consumer power has put consumer-focused products and consumer engagement on brands’ radar. Consumer engagement can be achieved offline through activities such as live brand experiences, festival…

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Taste of Summer!

After a mini heatwave throughout July, I think we can declare that summer has finally arrived. We’ve been cooling off with fans in the office, but one treat we keep reaching for is Claudi & Fin lollies. In the run up to summer we have just completed a successful Waitrose sampling tour. This was the perfect…

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