The Guardian Sampling Teams

Project Description

The Experience

Highjam work alongside The Guardian each year to deliver a program of consumer outreach events. From commuter hot spots, train stations, events, festivals and food markets. Our team engage with the public and distribute giveaways from vouchers to sample copies of exclusive supplements. The activity aims to remind consumers of the great content that the Guardian and Observer papers deliver throughout the week with a view of increasing sales.

The Results

Each year we implement a nationwide recruitment drive to compile a large database of Guardian Brand Ambassadors to deliver our program of events. Our Guardian Ambassadors work across the year to reach over a million potential readers and deliver over 35,000 incremental sales for the Guardian and Observer.

Back to Top