Pod

Project Description

The challenge:
Drive store footfall and increase brand awareness

Our Solution:
HIGHJAM has been working with Pod since 2013. Over the years we have been commissioned to activate both B2B and B2C campaigns to support activity aimed around the target audience – office workers and businesses near each Pod store.

We support each local store by launching the seasonal menus to local office workers via a targeted sampling program which encourages trial and purchase through trial and money off vouchers.

Each year we cast a core team of Pod Brand Ambassadors who embody the brand and healthy eating lifestyle to deliver our program of events.

Key Stats:
– On average our team engage with and sample to over 100,000 consumers per year

– Average 15% redemption on all vouchers

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