Drive store footfall and increase brand awareness
HIGHJAM has been working with Pod since 2013. Over the years we have been commissioned to activate both B2B and B2C campaigns to support activity aimed around the target audience – office workers and businesses near each Pod store.
We support each local store by launching the seasonal menus to local office workers via a targeted sampling program which encourages trial and purchase through trial and money off vouchers.
Each year we cast a core team of Pod Brand Ambassadors who embody the brand and healthy eating lifestyle to deliver our program of events.
– On average our team engage with and sample to over 100,000 consumers per year
– Average 15% redemption on all vouchers