Pod Sampling Programme

Project Description

The Experience

Highjam have been working with Pod since 2013 to drive store footfall and increase brand awareness. Over the years we have been commissioned to activate both B2B and B2C campaigns to support the insight that the target audience are office workers and businesses in close proximity to each Pod stores. We support each local store by launching the seasonal menus to local office workers via a targeted sampling program which encourages trial and purchase through trial and money off vouchers.

The Results

Each year we cast a core team of Pod Brand Ambassadors who embody the brand and healthy eating lifestyle to deliver our program of events. On average our team engage with and sample to over 100,000 consumers per year achieving on average 15% redemption on all vouchers.

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