mytaxi

Project Description

The challenge:
Raise awareness of the mytaxi app in recently launched cities

Our solution:
We delivered a street team to raise awareness of the app launch in Derby and Leicester with supporting brand awareness in Nottingham. For 2 weeks consumers were offered an exclusive 50% discount by uniformed street teams who also executed a cookie giveaway on launch day. HIGHJAM were able to organise permits for staff to distribute free print material in each city and booked LEVC Taxi site space in Leicester on the live launch day.

Testimonial:
“What sets HIGHJAM apart is their enthusiasm to fully understand the narrative of your business and the specific needs before responding to the brief; it is this attention to detail that cultivates an environment where activations are managed end-to-end in a smooth, transparent manner.” – Mike Hollingbery – Snr. Marketing Manager, mytaxi/FreeNow

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