Grazia

Project Description

The Challenge:

Ensure Grazia is at the centre of attention at London Fashion Week and showcased as the key media brand across the four-day international fashion event.

Our Solution:

For four seasons HIGHJAM has worked with Grazia to create excitement around London Fashion Week.

We cast and style the team in close collaboration with Grazia’s editorial team to match their very specific fashion brief and source on brand eye-catching branded merchandise to extend the campaign’s reach post activity.

Key stats:

– 3,000 interactions

– Extended reach of 21,000

– Online coverage of Grazia stunts via high-profile bloggers, key industry press and consumer influencers

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