To increase awareness and drive sales of the Claudi & Fin range Highjam designed and implemented an in-store sampling program within selected Waitrose stores to trial the product directly to the primary target audience of parents & guardians of children under 8 years old. Highjam scheduled the top stores and visited each store at the optimum time for driving sales with a bespoke sampling kit to bring the brand to life.
Our core team of Claudi & Fin Brand Ambassadors sampled two key variants from the range and handed out money off coupons to encourage immediate sales.
On average our team sold 31 units per day. 120% above estimate target and an increase of 1400% from base sales.